A Friday and Saturday Full of Fun

 To start off, last Thursday night my aunt and cousin came to Yountville. They took Lindsay and I out to eat at Don Giovanni's in Napa. The food there was amazing!! I think my favorite part of the whole thing was our appetizer, which was fried olives! They were delicious! :)

Don Giovanni's

On Friday, Lindsay and I learned about Jessup Cellars social media presence from their social marketing team. They explained to us how they use Facebook and Twitter to reach their target markets. They check their Facebook page a few times each day to address any questions fans asked and to use pushes and pulls to engage their fans. Pushes are when they give a link to their website to try to get them to purchase wine and pulls are asking the fans a question. The marketing team taught us how to use Facebook Insights in order to track the use of their page. We also discussed Facebook Advertising and learned how to create an ad.

Twitter is still only a small part of Jessup’s social marketing. It is not used as often as it could be so in order to make better use of their account, we decided to set up an app called Instagram. Instagram is a camera that can be used on a smartphone and it sends the picture straight to the Twitter account. This will be useful because it will be a way for Twitter fans to see what is going on in the tasting room by snapping a photo. It will also allow for people to interact more with Jessup Cellars.

The marketing team discussed the Jessup Cellars website, as well. They taught Lindsay and I how to use Google Analytics, which allows for tacking to the traffic on their website. I found this program amazing. Google Analytics shows how many people went to each page, how long they were on that page and where they clicked on the page. This allows the marketing team to know where their traffic is coming from and what pages get the most traffic.

Holiday Party 

Friday night was Jessup’s employee holiday party and Lindsay and I were lucky enough to be invited even though we are only interns. Everyone got all dressed up and it was so much fun! We started off with appetizers and champagne. Then we had some more appetizers and the entre, which was short ribs. Yummy! It was delicious! We also had assorted candies for desert. It was fun to get to know some the people we have been working with better, but it was fun to see how well all the employees enjoy working with each other. The Jessup Cellars team is like one big family and even though I haven’t really been out in the working world, my guess is that not many other businesses consider themselves a family. Someday I hope I am lucky enough to work with a group that enjoys each other’s company as much as they all do.

Saturday was a pretty relaxing day. All of the owners and families went to one of their owner’s house for pizza and football watching. It was a lot of fun! We also played this game called Boulder Dash and it was hilarious!